IECA’s annual Professional Member Retreat is held each winter. Attendance is limited to IECA Professional members and is particularly focused on the business needs of members with at least five years of experience in the profession.
IECA 2022 Professional Member Retreat
January 20-21, 2022
(held virtually this year)
The presentations and guest speakers are appropriate and valuable for those practicing in all specialty areas. The focus of the retreat is sharing, group discussion, and special focused presentations related to the business of running an IEC practice and will include these important topics: caseload management, using social media to tell your story, work-life balance, handling expansion, saving time and money (see schedule below). The One Great Idea session involves all participants as you share the best ideas, resources, and tips that help you run your practices.
Session recordings will be available through January 31, 2022.
FEE: $115 per person
Thank You to our Retreat Sponsors!
(as of 12/10/21)
Professional Member Retreat Schedule
This schedule is tentative and subject to change
January 20
(all times are in Eastern)
10:30–11:15 a.m. ET
Optional Coffee and Conversations by Specialty/Sub-Specialty:
College, Global, Grad School, LD/ND, School, and Therapeutic
Note: This session will not be recorded.
11:00–11:30 a.m. ET
Pre-Retreat Sponsor Spotlights
11:30 a.m.–12:45 p.m. ET
Welcome and Learning Lab: Managing a Busy IEC Practice
TBA w/ Q&A and Discussion
1:00–2:30 p.m. ET
‘One Great Idea’ Session 1: Business Topics (Saving Money/Saving Time)
Moderated by Mark Sklarow
Break
3:00–4:14 p.m. ET
Learning Lab: Demystifying Zoom to Scale Your Practice
Pat La Morte, Global EDU Solutions Lead, Zoom Video Communications; Helese Sandler, IECA (GA); Jan Kerchner, IECA (CA) w/ Q&A and Discussion
4:30–5:45 p.m. ET
Business Lab: Tackling your Biggest Headache Using Peer Mastermind
Business Committee w/ Q&A and Discussion
Break & Sponsor Spotlights
7:00–7:45 p.m. ET
Cocktails and Conversations Discussion Groups
Lounges TBA
Note: These discussions will not be recorded.
January 21
(all times are in Eastern)
10:30–11:15 a.m. ET
Optional Coffee and Conversations by Specialty/Sub-Specialty:
College, Global, Grad School, LD/ND, School, and Therapeutic
Note: This session will not be recorded.
11:00–11:30 a.m. ET
Pre-Retreat Sponsor Spotlights
11:30 a.m.–12:45 p.m. ET
Marketing Lab: Using Social Media and Content Marketing to Tell Your Story
Pamela Knowles, director of content marketing, Visit Savannah & Visit Tybee Island w/ Q&A and Discussion
1:00–2:15 p.m. ET
‘One Great Idea’ Session 2: Working with Students and Parents
Break
2:45–4:00 p.m. ET
Learning Lab: Communicating with Prospective Clients
Mark Cruver, IECA (GA); Tina Tranfaglia, IECA (IL); Evelyn Jerome-Alexander, IECA (CA) w/ Q&A and Discussion
4:15–5:00 p.m. ET
Cocktails and Conversations Discussion Groups
Lounges TBA
Note: These discussions will not be recorded.
5:15–6:00 p.m. ET
Fireside Chat with Mark & Kristina